SMART Coast
Sustainable MAnagement of visitor flows for Resilient Tourism in Coastal Areas
Priority
Blue sustainable tourism and culture
Blue sustainable tourism and culture
Total budget
2,96 M€
2,96 M€
ERDF funding
2,22 M€
2,22 M€
Lead partner
Groupement d'Intérêt Public Littoral en Nouvelle-Aquitaine (Nouvelle Aquitaine, France)
Groupement d'Intérêt Public Littoral en Nouvelle-Aquitaine (Nouvelle Aquitaine, France)
Duration
01.07.2025 — 31.12.2027
01.07.2025 — 31.12.2027
Summary
The Atlantic Area coast, both highly attractive and sensitive, is home to a multitude of challenges regarding climate change, with tourism being a major sector requiring evolution to succeed in adaptation. Some coastal areas are currently experiencing levels of tourist numbers that question the capacity of natural areas to accommodate visitors, facing a number of challenges, in particular the need to preserve the natural heritage of the Atlantic coastline.
Through cooperation between Atlantic Area regions facing these challenges, the project aims to provide tools for better understanding and managing coastal tourist flows, and to rethink access to these areas from a sustainable perspective. Precisely, the project will develop a common replicable strategy to ensure that visitors are better managed and welcomed.
This strategy will be supported by testing pilot actions based on visitor flow management, alternative mobility and visitor empowerment, to determine the best practices to adopt. For example, the Maharees peninsula, in Ireland, will host tests for alternatives modes of transport on this sensitive Natura 2000 site. It will also support the 300 year-round residents of Maharees and the estimated >12,000 visitors per day during warm-weather spells during peak summer season. Azores and Algarve, in Portugal, will test beacons and sensors to monitor visitor flow in real time. Piélagos, in Spain, will test a cbcycle storage system, electric charging points, and a vehicle and parking monitoring system.
Through cooperation between Atlantic Area regions facing these challenges, the project aims to provide tools for better understanding and managing coastal tourist flows, and to rethink access to these areas from a sustainable perspective. Precisely, the project will develop a common replicable strategy to ensure that visitors are better managed and welcomed.
This strategy will be supported by testing pilot actions based on visitor flow management, alternative mobility and visitor empowerment, to determine the best practices to adopt. For example, the Maharees peninsula, in Ireland, will host tests for alternatives modes of transport on this sensitive Natura 2000 site. It will also support the 300 year-round residents of Maharees and the estimated >12,000 visitors per day during warm-weather spells during peak summer season. Azores and Algarve, in Portugal, will test beacons and sensors to monitor visitor flow in real time. Piélagos, in Spain, will test a cbcycle storage system, electric charging points, and a vehicle and parking monitoring system.
Partners:
- Gobierno de Cantabria (Consejería de Fomento, Vivienda, Ordenación del Territorio y Medio Ambiente) (Cantabria, Spain)
- Munster Technological University (Hospitality, Culinary Arts & Tourism) (Southern, Ireland)
- UNIVERSIDADE DE VIGO (Knowledge Organisation Group) (Galicia, Spain)
- Azores Destination Management Organisation (Região Autónoma dos Açores, Portugal)
- Basque Country Urban Community (Nouvelle Aquitaine, France)
- REGIÃO DE TURISMO DO ALGARVE (Algarve, Portugal)
- Asociación Costa Quebrada (Cantabria, Spain)
- UNIVERSIDAD DE CANTABRIA (Grupo de Inteligencia de Marketing) (Cantabria, Spain)
- Ayuntamiento de Piélagos (Cantabria, Spain)
Associated partners:
- Oficina de proyectos del Gobierno de Cantabria (Cantabria, Spain)
- Université de Pau et des Pays de l'Adour (TRansitions Energétiques et Environnementales UMR 6031) (Nouvelle Aquitaine, France)
- OFFICE DE TOURISME PAYS BASQUE (Pyrenées Atlantiques) (Nouvelle Aquitaine, France)
- Atout France (Other, France)
- Ayuntamiento de O Grove (Galicia, Spain)
- Ayuntamiento de Bueu (Galicia, Spain)
- National Tourism Development Authority (Wild Atlantic Way) (Eastern and Midland, Ireland)
- Maharees Conservation Association CLG (Southern, Ireland)
- Kerry County Council (Southern, Ireland)
- OFFICE NATIONAL DES FORETS AGENCE LANDES NORD AQUITAINE (Nouvelle Aquitaine, France)
- Comité Régional du Tourisme de Nouvelle-Aquitaine (Nouvelle Aquitaine, France)
- La Rochelle Université (LIttoral ENvironnement et Sociétés) (Nouvelle Aquitaine, France)
- Commune de Plomeur (Finistère) (Bretagne, France)
Lead partnerLead partner
PartnersPartners
Associated partnersAssociated partners